Spreadsheet startup to multi-million momentum
How we helped launch a funded startup and build the platform that took them to multi-million dollar valuation.
The challenge
Luscid's co-founders had been working in advertising for years and were frustrated. Putting together marketing budget recommendations for clients took a week - gathering data, analysing options, creating proposals.
Worse, the industry ran on historic relationships. Recommendations were based on favouritism and kickbacks rather than hard data.
They had a revolutionary idea - an unbiased, data-driven advertising recommendation engine. They had initial funding, a proven methodology in a spreadsheet, and ambition to transform marketing budget planning. They needed a development partner who could turn their concept into reality quickly and work within startup commercial realities.
Our approach
We turned their concept into a working platform. Their spreadsheet proved the methodology - we'd transform it into software that delivered instant insights whilst their funding lasted.
The commercial setup mattered as much as the technical approach. We structured an arrangement that got their platform to market without burning capital.
The technical challenge was integration at scale. Their engine needed data from multiple advertising platforms - each with different APIs and formats. The sophisticated challenge: connect these sources, process large volumes of data, automate week-long analysis. The simple result: instant recommendations.
The strategy was prove-then-scale. Build an MVP in six months, start serving clients, continuously develop to attract investment.
What we did
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01
Structured a commercial arrangement that got them moving - the right balance of speed and budget for a funded startup.
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02
Built initial MVP over six months, then continued developing features to serve real clients.
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03
Integrated multiple third-party data sources, turning week-long manual work into instant algorithmic insights.
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04
Continuously developed the platform over three years, building capabilities that supported further investment rounds.
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Technical stack
- Laravel
- Inertia.js
- Vue.js
- AWS
- Terraform
The impact
We turned their revolutionary idea into a viable business. Week-long manual work became instant automated intelligence. An industry built on relationships became data-driven and transparent.
The platform made everything else possible. They proved their concept, won clients, secured investment, and built a multi-million dollar business changing how the industry works.
Three years on, we're still developing together. Spreadsheet startup became multi-million momentum. Our commercial setup got them moving. The platform kept them growing.
What they say
Jump24 have been an incredibly valuable part of our business' growth, from the initial development of our idea through to the scaling business we are today.
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